OUTsurance Loses Against Hippo After SA High Court Rules in Favour of Katlego Maboe Lookalike Advert. UTsurance was in a legal battle with Hippo over an advert that used someone who looked like Katlego Maboe.
The Gauteng High Court ruled on whether OUTsurance had a case against Hippo for using an actor who resembles Katlego Maboe Katlego Maboe was the face of OUTsurance, and the Hippo commercial made it look like they were throwing shade.
Hippo released an ad with an actor who looks like Katlego Maboe. OUTsurance took Hippo to court for using an actor who looks like their previous ambassador Katlego Maboe.
The advert caused a buzz on social media when people started speculating about why the man looked like Katlego Maboe. The South African High Court in Gauteng did not agree with OUTsurance that the advert was meant to ruin them.
Gauteng High Court dismisses OUTsurance complaint against Hippo ad According to TimesLIVE the Gauteng High Court ruled that there was no reason for the ad with Katlego’s look-alike to be removed. OUTsurance argued that the advert is misleading and places the industry in poor light.
OUTsurance said:
Some of the content is inaccurate and clearly draws inference to OUTsurance and, by association, places us in a bad light with consumers. This is our point of exception.”
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Hippo said that they are not an insurance company, and the advert was to teach South Africans something.
They said: “Hippo just provides a comparison tool that fetches quotes from 11 insurers and presents them to the consumer to help them make an informed decision. After that, the choice is theirs to make.”
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